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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas high-end jets are [enticing purchasers](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) with their smooth silhouettes, [luxurious cabins](https://www.crunchbase.com/organization/mission-newenergy) - and progressively, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are keen to display novel kinds of aviation fuel considered less damaging to the environment, from used cooking oil to the clearly less glamorous meat waste.
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Business jet operators, like airlines, have bowed to ecological pressure on air travel and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that [adopting eco-friendly](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel to curb emissions could make business jets more appealing to environmentally mindful buyers - particularly corporations dealing with concerns over sustainability from investors or green project groups.
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The availability of less contaminating personal jets could also spare the abundant and famous the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a current private jet [journey](https://stocktwits.com/symbol/MNEL) to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible [beef tallow](https://pitchbook.com/profiles/company/51278-86).
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which produces fuel from meat waste [utilized](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other [eco-friendly fuel](https://www.zoominfo.com/c/mission-newenergy/346542889) blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall yearly carbon emissions internationally, but can discharge, usually, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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[Prince Harry](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) has actually protected his periodic use of private jets to ensure his family's safety, and has actually stated that on the [unusual events](https://pitchbook.com/profiles/company/51278-86) he does not fly commercially he offsets his emissions.
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But say incidents such as the furore over his schedule have actually added fresh challenges for a market currently striving to [validate](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) its contribution to cutting business expenses.
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"Incidents of flight shaming including using personal jets are regrettable when you consider that our industry has provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to market information, billionaires only have a 19% organization jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out planes - is not likely to [satisfy](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) all [critics](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts stay doubtful that biojetfuels, normally combined 50-50 with kerosene, will make a considerable influence on public understandings about high-end travel.
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"No quantity of [Jatropha](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from business jet operators for [renewable fuels](https://www.crunchbase.com/organization/mission-newenergy) now far exceeds supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its [California](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) plant, might expand production approximately 150 million gallons by 2022.
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[Corporate charter](https://forest500.org/rankings/companies/mission-newenergy-limited) [companies](https://www.zoominfo.com/c/mission-newenergy/346542889) and experts are also seeing more interest from customers who wish to purchase carbon credits to balance out emissions from their [flights](https://www.crunchbase.com/organization/mission-newenergy).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet usage research study his [company](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) recently finished for a Fortune 500 company.
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"At the end of the day, I believe that price, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I think individuals are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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